You may be wondering how to grow your insurance business and one of the methods used by many businesses is to redesign their current website. The problem is they keep making the same mistake when it comes to choosing a new website design. You should keep in mind that digital marketing relies greatly in your website’s design.
During redesign, the new website often looks worse than its previous design. One of the reasons this keeps on happening is that the designer focuses on a single element that needs improving in their digital marketing strategy rather than planning the strategy as a whole. The design of a website can have a great impact on the strategy used for digital marketing thus every factors should be considered when redesigning.
Here are the important elements that should be given focus when creating a new design for your website.
- Search Engine Optimization remains to be the major reason why website owners chose to redesign. When you, as the owner, are thinking how to grow your insurance business, you might be worried that your site is now ranking higher in Google thus you decide to add more elements that will help in this factor.
- Conversion Rate Optimisation is another factor why website owners decide to redesign. This element should be executed properly in order to contribute to the website’s simplicity and authority. The entire vibe of the website should exude authority wherein the user is able to connect with.
- The user experience should also be considered when redesigning because it creates a huge impact on your visitors. They are more likely to stay and browse the site if the navigation is simple and user-friendly. Complicated ones tend to be the reason for visitors from leaving the site. Loading time should also be as fast as possible because visitors will not be wasting their time waiting for your website elements to load.
- Once you have taken into consideration all of the factors above, they should be executed as a whole. This will answer your quest on how to grow your insurance business because more traffic means more sales in the end.