In e-commerce, it’s mandatory for businesses to have a customer review system set up. It shows that a brand is willing to receive feedback, is credible, legitimate, and wants customers to inform other users about their experience. With such engagement, customers are finding it necessary to rely on feedback to make a purchasing decision, even more than a flashy promotional ad or mega-discount sales.
There are many review platforms you can use to set up your customer review system. It mostly depends on who you are targeting, how wide your target reach is, and what industry you are placed under.
Google My Business is the most useful since it is already hosted on a search engine. Thus, reviews can turn up in the same page as searches. With your business listing, a short description of what you are offering, and the most relevant reviews and ratings on the front page, a user can make a split-second decision on whether or not your business is worth a second look.
Facebook Reviews is just as essential, because users, both passively and actively browsing business pages, already use Facebook. The high engagement, such as shareability and commenting system, can reach your network’s network and beyond.
Industry-specific platforms can help those who are actively scouting products and services and making comparisons before making a purchase. For example, TripAdvisor can compare reviews and prices between accommodations. Yelp can determine the best burger joint in a locality. Glassdoor can show B2B ratings and a King Kong marketing review can be listed there.
You can choose one, or all—it’s up to you. Remember that actively engaging with reviews in a courteous manner will also show the personality of your business and make an impact on future customers.