Ways Web Design Can Drive Customer Reviews

Online reviews like King Kong agency reviews can make or break a company, which is why making sure that they’re handled properly is such an important undertaking. Encouraging people to submit reviews is all well and good, but without the proper web design to make that all convenient and easy, people will be turned off. On the internet, convenience and speed is king.

So for those looking to drive up customer reviews, here are ways for web design to do just that.

Summarizing important information with visuals

Chances are, a lot of your customers’ online reviews will focus on specific details. That means that providing them an offering a top-level summary that shows the average opinion on a matter, service, or product, which can help people make sense of reviews, like King Kong agency reviews, and the like.

The idea is to create a graphic that provides information the customers want in an easily digestible way, like a bar graph or a slider that shows how well a piece of clothing fits or the like. On top of making things easy to understand, it also makes the review process easy and convenient, as it’s asking for a very specific bit of information. If you provide customers blank text boxes for reviews, they won’t have a clear idea of what kind of information you actually want from their reviews.

Verify customers

It’s no secret that fake reviews are a problem on the internet. On a lot of sites, people can just log on and put reviews of a product or service, even though they haven’t actually purchased, or used the object being reviewed.

One option is to send confirmation e-mails to the address that a reviewer provides. There are many ways to ensure that the information customers provide, in order to make sure that they’re legit. Once a customer is verified and trustworthy, which can help mark them as different from the fake ones. On top of that, this makes customers feel that you care about their opinions.

Offer context for reviews

If you’re having the good problem of having pages of reviews to deal with, then it’s a good idea to provide them with context using a summary. This summary is basically a recap of the reviews of your product or service, which allows them to put the properly put value to place on any review.

Take a negative review. If the recap shows that it’s only one amidst hundreds, then people can know it’s an outlier.