In the age of the internet, having a good website is key for any organization or company. For a trucking company like Titan Transline, having a good website ensures they’re getting orders, getting in contact with potential customers and employees, and have a presence in the market.
The website is basically a trucking company’s storefront, and first impressions matter. That’s why good web design is important for a trucking company. Here are a few things to keep in mind.
Clutter is a no-no.
The US Navy codified the KISS principle, and it’s something that a lot of industries use. KISS, if you don’t know, means “keep it simple, stupid”. Basically, it means that a site should be as simple as possible to do its job; no unnecessary clutter. Most users on the internet have a short attention span, so a company like Titan Transline, only has a few precious seconds to get their message across. That means they need to make the most of that time.
Keep material to a minimum. Images and videos are very helpful, but not when there’s too much of them. Having a good heading structure also helps, as it lets visitors just skim through a site while still getting the gist of things.
Repeat yourself. Intelligently.
Remember what we said about users on the internet being on the inattentive side of things? Yeah, well, that means that, as people browse a site, they’re likely to forget about a few details. That’s why it’s important for a site to subtly and smartly reiterate their main mission, whether it’s selling products, hiring people, or promoting a service or organization.
Every page, ideally, needs to call back to the main goal, so they don’t forget about that and are more likely to act on it.
Remember about mobile.
Studies say that mobile accounts for about half of the entire world’s website traffic. Mobile is the main platform now; even Google crawls sites for mobile usability before checking it for desktops. This means that a site not only needs to perform well on desktops and computers, but on tablets, phones, and other mobile devices. Failing to do so heavily cuts into the traffic that site gets, which is disastrous.