The main purpose of websites for business is to gain sales. It is crucial to drive traffic to your website and convert those visitors to paying ones. Majority of the traffic coming to a website is brought by search engine results when users search using specific keywords. For example, when a customer used Google to search for marquee hire in Sydney, your website should appear on top of the search result or at least on the first page in order to get website traffic.
The lower your rank means the lower the chance of visitors checking out your site. If you want to improve the ranking of your site, you should perform search engine optimization. Here are two important SEO basics you can incorporate in your website to gain more clients.
According to the algorithm followed by SEO, if there are many links of the website located all over the internet then it is considered to be a popular website therefore it will rank higher. This is what they call backlinks. If you want your site to be optimized, your link should be included in famous websites and blogs. You can get backlinks through different methods but the most common is by adding the links on your social media posts. You can also comment on relevant articles and include your link. It is not recommended to spam and post your link anywhere even if unrelated to the content of your website.
The second SEO method you can use is to incorporate keywords. The keywords should be included in your website content and your backlinks. Think of what people will type when they want to search the products or services offered by your company. For a party hire, users are more likely to type “party hire in (their local area)” in order to get results that are close to where they are residing. The address will be irrelevant if the products can be shipped anywhere or if the services can be rendered online. For a party hire company, online users will type in “marquee hire in Sydney” and if these keywords are strategically placed in your website content then there is a higher chance of being ranked on the first page of the search result.