Not all visitors to your website are tech savvy. Languages that developers use like CSS, HTML and Java to write code and create an appealing design do not mean anything to consumers. Visitors are more concerned with the images and information that a website provides. The way that a website has been designed allows them to easily navigate the web pages and understand the information conveyed.
Images play a big role in web design. Well-chosen images must be placed alongside strong layouts and design elements to engage visitors. While backend developers try to make the website and apps work, the frontend designers are focused on the overall color scheme, its looks and feels.
The first impression on a large stunning image on the landing page cannot be underestimated. Choosing this important asset is absolutely crucial because it can break or make the connection between the visitor and the brand. There are quality stock imagery that are perfect for this purpose but they can feel too generic.
A large quality image on the landing page creates an association with the brand. If the images used are not carefully sourced, they will prevent visitors from having a good experience. It can also undermine the authenticity of the site.
Proper care must be undertaken so that the visitor’s attention will focus on the image. This can be achieved by cropping the image without leaving too much dead space. It is also important to properly plan the image particularly for fully-responsive websites that are accessed through different screen sizes and formats. Focus can shift in unexpected ways when the image is viewed through a smartphone or tablet.
The use of images in web design is all about originality and relevance to the brand. Lighting, size and angle must be consistent so that whatever products are shown can be viewed from multiple angles and zoomed in to show particular details.
The key to a business’s long term success is customer experience. For reference, you can learn about companies that deliver flawless customer experience through technology. They use digital tools that will help them understand how customers interact with content and what emotions trigger the interaction.