More and more people are reliant on the internet to find information about the things they want or need. So when people go looking for artists for their services, odds are they’ll turn to those artist’s websites, if not social media or art platforms.
However, having a website is particularly important for an artist, as it’s the only place on the internet where they call the shots, meaning that, there, they can’t be blindsided by third-party developments. Like a company’s site, an artist’s website is their online representation.
That’s why it needs to be good; it needs to stand out, like any other website.
For any artist looking to make their own site, here’s a few do’s and don’ts.
Do avoid free web hosting services and get your own domain.
Free web hosting is entirely ‘free’; it compensates by getting revenue from advertisements and the like. That means that, if an artist puts up their art on a free hosting site, then odds are good there’ll be a bunch of ads and other things that get in the way of their presentation and compete with their art.
Moreover, not having their own domain suggests that the artists don’t care enough for their art to get their own domain for their art, where they can show it off to the best they can. Basic websites are cheap these days, anyway.
Don’t use walls of text.
Art is all about the visual side of things, but, unavoidably, a bit of text is needed as an introduction. That being said, if an artist makes the explanations and introductions to their art too wordy, then most people won’t be interested. Words are only there as a means to an end: to get people interested in their art, their services, and get them talking. Concise is the best way to go.
Do organize art into groups of related works.
Keeping art pieces relevant and related to each other helps a lot. Too many kinds of art on the same gallery is a bad idea, as going for a ‘something for everyone’ approach backfires almost all the time, as people have vastly different tastes. Trying to be as broad as possible in a single gallery isn’t being smart, it’s a problem.
Don’t forget to make sure everything’s functional and convenient.
An artist’s website is all about the art, but it’s still a website. And that means it needs to run fast, be easily navigable, convenient to use, and work nicely regardless of browser or device. The point of a website is to show off an artist’s art in the best way possible, and it can’t very well do that if it doesn’t work.